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Backing up the story

Preparing a great media story is initially more about planning than it is about action - that’s why we think hard before we work hard.

We make a point of understanding your business inside and out, from the day-to-day activities to the big picture stuff. 

From there, we create media coverage in line with the key messages and media plan that are set up at the beginning of your relationship with Indigo.

Successful media relations comes from the ability to generate stories and knowing exactly where to place them.  We believe you can never have too many friends. 

That's why we continuously work towards building great working relationships with the broadcast, print and online media industry so that our clients can expect coverage worthy of their news.

Using online media, we give you the opportunity to chat directly with your customers, through video, twitter, blogs and other social media services. 

You can do this to get feedback, engage in conversations, make announcements and bring you closer to your target market.  Social media forms part of the media relations approach and equal thought and planning are given to it.  


With Indigo, you don’t have to lift a finger. We will draft your story, press release, speech or tweet and talk you through it so you understand the message and its impact.  Then you leave it to us.

For more information on how Indigo can assist in giving your business a strong media presence, phone 0131 554 1230